5 Essential Rules Every UX Designer Should Know
When people hear the word “design,” they only think of the creative work of making something beautiful.
But UX designers know that aesthetically pleasing designs don't necessarily result in more utilitarian interfaces.
For a successful user experience (UX)
how people think, perceive, and behave
need to carefully understand
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To be a great UX designer, you need to have a deep understanding of your users and know the essential laws of UX design.
To get a deeper understanding of what drives users to do certain things,
UX designers often turn to the well-known laws of psychology.
In this post, you can improve your design skills,
Let's cover 5 essential laws that will help you create a successful user experience (UX).
1. Hick's Law
It is about selection.
Since users have many choices these days, understanding Hick's Law is essential.
According to Hick 's Law
Users say, “The more complex and numerous options are given, the more time is spent making decisions” .
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Think back to the experience of deciding which movie to watch on Netflix.
Did you spend more time looking for movies than watching them?
All because there are so many options available.
<How to use Hick's Law in design>
- Divide lengthy processes into multiple steps. Each step should have a clear goal for users to follow.
- Divide and categorize selections appropriately so that people can easily search for and select the items they want.
- It is recommended to show additional information step by step.
2. Fitts' Law
According to Fitts' Law, UX designers can predict people's habits and behavior to some degree.
Fitts ' Law is
“The time it takes to reach the target is a function of the distance and magnitude of the target.”
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To put it more simply, if the target is small and moving quickly, it is bound to be difficult to hit.
Based on these Fitts' Laws, UX designers designed designs to be more ergonomic,
It should satisfy users by reducing human error, increasing productivity, and making it more secure.
So, UX designers need to make their targets large enough. (Must meet dimensions of 44 x 44 CSS pixels)
And to reduce errors, you need to keep enough spacing.
Regardless of whether people are touching the screen with their fingers or clicking with their mouse, UI designers should take this law into account and apply it to their designs.
A prime example of Fitts' Law is the work of UI designers to create more usable and efficient interfaces.
UI designers not only reduce the distance between components and increase the size of certain elements,
You should work on reducing the number of components your users need to interact with to get their work done.
3. Jacob's Law
Jakob's Law was created by Jakob Nielsen, Chairman of the Nielsen Norman Group.
According to Jacob 's Law
“Because people spend a lot of time using the web or apps,
"I want it to work the same way when I encounter a new web or app . "
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In other words, since people spend a lot of time using various web and apps,
When you encounter a new web and app, you want it to work the way you're used to it.
With this in mind, designers should use patterns and conventions that are familiar to users.
This includes things like the navigation and structure of the page, the general layout of components, and the flow of the story.
This relieves users of the burden of learning a new model or process.
We need to keep them engaged through familiar interfaces.
Video explaining Jakob 's Law ( https://youtu.be/wzb4mK9DiHM )
A prime example is designing a search bar.
When users think of a search bar, they typically think of a design with a magnifying glass icon at the top of the page.
If designers place the search bar in a new location, it can confuse people.
This wastes users time learning new design methods.
Location of the search bar on the BestBuy website
4. Miller's Law
Miller 's Law was coined by American psychologist George A. Miller.
According to Miller's Law
"The number of objects that people can usually remember in their heads is seven (±2)," he says.
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In other words, the number of information that humans can remember at one time is 7.
Any more than that and people might find it hard.
A video explaining Miller 's Law ( https://youtu.be/fCu4Tk2w6g4 )
To get rid of this inconvenience, UX designers need to group related information together and make it easy to remember.
Even in our daily lives, this method is used when 'classifying music or classifying shoes'.
When items are organized in this way, people will remember them more effectively for a given short-term memory capacity.
As an example, I will take a phone number as an example.
0987654321
098–765–4321
Long sequences of numbers without spaces or separators are difficult for people to remember.
However, if you group the numbers into groups, people will remember them easily.
A representative example of Miller's Law in UX design is a form for entering text.
.
Breaking down information by type makes it easier and faster for users to work in processes that require text entry.
Also, if you want to automatically put spaces in information such as phone numbers and credit card numbers,
It can reduce mistakes made by users in the process of entering information.
Divide the payment process into multiple steps, and automatically put spaces when entering card information. [Image source: Drasius M.]
5. Parkinson's Law
Parkinson 's Law is
"The time of work increases until the given time for any task is exhausted . "
Parkinson's Law. [Image source: Kanbanzone]
That is, when people are working on a task, they should make the most of the time given to it until the task is completed.
As a UX designer, you need to make the interface efficient to help users get their work done in the right time.
For example, if you're designing an e-commerce website, let it automatically fill in some of the data you need to enter for your customers during the checkout process.
Doing so will save you a lot of time.
Autocomplete for Google Maps
finish
The essential rules discussed so far are:
It will not only serve as a general guideline for UX designers, but will also help them create more successful user experiences.
Finally, if you want to know more about UX, check out the site LawsofUX, where you can read about the laws of UX and XD Ideas to develop your UX/UI design skills. ( https://lawsofux.com/)
* This text is an adaptation of '5 Essential Laws for UX Designers' .
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